One of the world's greatest pastimes is consuming alcohol. It is something that young people wait 21 years to do, so no wonder people go gaga over drinking once they can. Having a beer with a friend, or even a stranger, can open up conversation and get the energy just right.
At the end of the day, alcohol is a comfort food. We seek comfort and normalcy when we drink alcohol, which is why people are flocking to it during the pandemic that has us worried as we are locked inside of our homes. Whether you just need something to calm your nerves, or you're on a Zoom happy hour, alcohol is there for you.
As much fun as a drink can be, it can also feel very selfish. That's where Mila Kunis and Ashton Kutcher come in. They are offering a solution to guilty drinking. They have recently released a quarantine wine. The best part is that 100% of the proceeds go to Covid-19 relief, so drink up!
Celebrities have been coming out of the woodwork to use their voice to help others in the time of this pandemic. In some cases, celebrities have been cringey. For example, Gal Gadot and a slew of celebrities recently released a video of them all singing “Imagine” which had fans wondering what they were thinking. Watching celebrities sing a song in their mansions isn't going to do anything to help common, everyday people.
Ashton Kutcher and Mila Kunis had a better idea. They are mixing the two things everyone loves: drinking and charity. They have announced on Instagram that they have partnered with Nocking Point to make a quarantine wine. Better yet, all the proceeds go directly to covid-19 relief. The caption on their Instagram post said, “Mila and I are launching quarantine wine! 100% of profits got to covid-19 relief!”
The couple took to Instagram video to announce their new partnership with Nocking Point. Kutcher kicked the video off, saying, “These are unprecedented times that we're living in and unprecedented times call for unprecedented–“ That's when Mila Kunis jokingly interrupted saying, “more drinking!”
Like an old comedy act, Kutcher continued, “I was going to say unprecedented measures, but you said more drinking, I like it. One of the things we've been doing in the evening while hanging out in our homes… in the evenings we like to do virtual dates and hangouts with friends. And one of the things we like to do on those virtual dates is eat, drink, share a glass of wine, reconnect." According to Kutcher and Kunis, the two of them have been working on helping many different charities, including ones focused on helping children and businesses.
Kunis and Kutcher have apparently done plenty of research to make sure the charities that the wine proceeds go to are legitimate and that all the money actually goes to the people who need it the most, instead of to non-profit CEOs. Among these charities are GiveDirectly, Direct Relief, Frontline Responders Fund, and America's Food Fund. Two bottles of wine will cost you $50, or if you are a member, the price is $40.
The fun thing about the bottle is that it has an empty space for the customer to write who they are drinking to. “Mila's brilliant idea was to create a wine where we could actually give shout-outs to whoever we want with the wine.” Customers can write the name of a loved one, a medical professional, or maybe even Ashton Kutcher and Mila Kunis. In a time where other celebrities are just singing in their mansions, this is a welcome gift.