The bookmark industry makes for a very funny industry. They are a useful product that exist in many forms, but at the end of the day, you could use anything for a bookmark. You can even use the book itself as a bookmark! That gives very little reason to go out and buy a designer bookmark. Sorry, but we’re not impressed by your Gucci bookmark. That doesn’t mean there isn’t room for innovation and improvement though.
This pointer bookmark solves the biggest problem with bookmarks: Yes, they tell us which page we were on, but they don’t tell us which line we were on. This bookmark will remind you exactly where you left off the last time you were reading. Focus on enjoying the story, not figuring out where you were the last time you read.