When does fruit look at its most appealing to you? If your answer is "when it's freshly picked, ripe, and ready to eat," you're just like the majority of people. If your answer is "when it's withered, dying, and ready for the trash," you'd probably have loved Fruit Wrinkles.
Why anyone would deliberately make a snack that looks like old, wrinkled fruit is beyond us, but we'll try anything once. Unfortunately for Fruit Wrinkles, we never tried it again - and nor did anyone else.