Most people only go viral once, if ever at all. Stokke isn't like most people. She's actually gone viral twice, but the second time around it was all by her own choice. It came via a video spawned through her endorsement deal with GoPro - the camera company.
Stokke attached a GoPro to her pole, and recorded herself going through her pole vaulting training. The resulting promotional video once again captured the attention of the internet, and Stokke's name was on everybody's lips once more.