Having experienced fame once before in her life, Stokke was more confident about dealing with it the second time around. She knew exactly what it involved, and exactly how she wanted to use it.
Managing her personal brand with the expertise of a seasoned businesswoman, Stokke made sure the endorsement deals kept rolling in. The next company in line was Uniqlo, who signed a deal with Stokke that involved her modeling their athletic clothing range. The camera loved her.