Quiksilver is the single biggest name when it comes to clothing for surf or snowboarding. A few years ago, they became so popular that people who'd never taken part in either activity were wearing their clothes, just because they looked so cool. They're not quite as a la mode now as they were in the 1990s, but they're still dominant within their industry.
Their instantly-recognizable logo is based on a famous work of art - a Japanese woodblock printing called 'The Great Wave off Kanagawa,' which depicts a mighty wave which would be perfect for a keen and skilled surfboarder. They've adapted the image a little to make it look a little bit like a crash helmet - which no snowboarder should ever be without - and so it's a dual-purpose logo that suits their product range perfectly. It's a high-fashion logo for a high-fashion brand.