Specializing in clothing for females, and younger females in particular, Roxy might be best thought of as a slightly cooler and more acutely-focused competitor for Quiksilver. If you thought that, though, you'd be wrong. Roxy isn't any competition for Quiksilver at all - they're owned by the larger firm. You might not get that from the brand's name alone, but you should be able to pick up on it by looking at the logo.
Beneath the stylized spelling of the word 'Roxy,' - which has a four-leaf clover element to it as a nice touch - we find what appears to be a love heart. You're free to interpret it that way if you wish, but it's actually just the Quiksilver logo mirrored, duplicated, and then pushed together to give the impression of a heart. We don't know whether this should be considered clever use of an existing design, or just laziness on the part of the designer.
To insure one’s house, one’s car or to underwrite a life insurance policy, that is common practice. But who would pay an insurance premium for his/her thumb, legs or smile? Stars, of course.
At the top of the ranking are the legs of Mariah Carey, worth 810 million USD: The diva became, in 2006, the Gillette brand muse for the advertising campaign «Legs of a Goddess». She then took out an insurance policy with London Lloyds to protect her legs, a decision that is far from being insignificant. Among its customers, the London insurer then included several icons of music, such as Bob Dylan or Rod Stewart.
David Beckham’s body insured for 195 million USD: European champion with Manchester United in 1999, David Beckham was in 2006 the most renowned footballer of the planet. In relation to his sporting activities, he took out an insurance cover for his legs. The huge amount paid for his insurance would reportedly exceed the 103 million USD disbursed by Real Madrid for the cover of Christiano Ronaldo in 2009. The fashion model would later extend his insurance cover to his entire body.
15 million USD in insurance for Kim Kardashian’s curves: The curves of Kim Kardashian are her number one beauty asset. The reality TV star, who is crazy about plastic surgery, has underwritten an insurance policy worth 15 million USD to protect her famous butt.
The culinary critic Egon Ronay assured his taste buds: The famous Hungarian culinary critic has insured his taste buds since 1957, for the amount of 400 000 USD. An original insurance policy which allows him to cover his sense of taste without which he will no longer be able to practice his job.