One of the major positives from the early days of internet trading was the diversification of products. Plus-sized people, who'd historically been ignored by high street fashion brands, suddenly founds companies marketing directly to them. FullBeauty.com was a leading light in that field, owned by the same holding firm who also managed Woman Within, Jessica London, Kingsize and Brylane Home.
The trouble for such brands began when much larger companies, for example, Amazon, realized there was money to be made by targeting the plus-sized market. With Amazon's marketing resources and basement pricing, FullBeauty's share of the market was rapidly ripped away. Their sales fell 30% in quarter 1 of 2017, which would be unsustainable for a business twice their size. In response, they appointed three new directors to the most senior positions within the firm and have promised that they will return to growth in the near future. It's unclear how they plan to do that.
Over the years, weve seen so many food trends come and go, such as ramen burgers, matcha, and spiked ice-cream. Nowadays, were seeing another trend making waves in the food industry. How many times today have you seen an Instagram photo of a scoop of black ice cream, or a cup of black yogurt, or hamburgers with black buns? Indeed, the charcoal trend has taken the world by storm.
So, what gives your latte that deep black shade? Activated charcoal, or coconut ash, is produced by heating coconut shells to insanely high temperatures until theyre burnt to a crisp. The ashes are then increased in size by steaming at high temperatures. Through this process, the ashes become a strong detoxifier, mostly because they become extra absorbent. This product may be purchased in pill form, and promises to alleviate hangovers, minimize the effects of food poisoning, and fight the visible signs of aging.
Activated charcoal is said to boost ones energy as a result of decreasing toxins in the body. However, no evidence proves that detoxifying can lead to increased energy. Also, while it can help cure a hangover, it doesnt necessarily remove alcohol from your blood. It is also said to aid in debloating your stomach because it cleanses your colon but again, this all anecdotal and isnt supported by scientific evidence as of yet. All we can say for sure is that it is a proven detoxifier.