26. Eddie Bauer

26. Eddie Bauer

Being in financial difficulty is nothing new for the 'Great Outdoors' firm Eddie Bauer; they filed for bankruptcy once before in 2009 and were rescued when Golden State Capital stepped in to buy the firm. A decade later, history is repeating itself. Although trading figures have largely remained steady, it's the company's debt that they're struggling to shift or restructure, and the serving repayments on the debt are crippling the firm.

Golden State Capital considered selling the company in 2017 to solve the problem, but in the same year, their credit rating was downgraded by S&P, which made them a less desirable proposition. It's not all bad news though. The company has rallied a little in the last twelve months and is apparently now in talks with California's Pacific Sunwear about a merger. The news was greeted with enthusiasm by the stock exchange, which saw Eddie Bauer's shares increase in value.

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Did You Know...

I

To insure one’s house, one’s car or to underwrite a life insurance policy, that is common practice. But who would pay an insurance premium for his/her thumb, legs or smile? Stars, of course.

II

At the top of the ranking are the legs of Mariah Carey, worth 810 million USD: The diva became, in 2006, the Gillette brand muse for the advertising campaign «Legs of a Goddess». She then took out an insurance policy with London Lloyds to protect her legs, a decision that is far from being insignificant. Among its customers, the London insurer then included several icons of music, such as Bob Dylan or Rod Stewart.

III

David Beckham’s body insured for 195 million USD: European champion with Manchester United in 1999, David Beckham was in 2006 the most renowned footballer of the planet. In relation to his sporting activities, he took out an insurance cover for his legs. The huge amount paid for his insurance would reportedly exceed the 103 million USD disbursed by Real Madrid for the cover of Christiano Ronaldo in 2009. The fashion model would later extend his insurance cover to his entire body.

IV

15 million USD in insurance for Kim Kardashian’s curves: The curves of Kim Kardashian are her number one beauty asset. The reality TV star, who is crazy about plastic surgery, has underwritten an insurance policy worth 15 million USD to protect her famous butt.

V

The culinary critic Egon Ronay assured his taste buds: The famous Hungarian culinary critic has insured his taste buds since 1957, for the amount of 400 000 USD. An original insurance policy which allows him to cover his sense of taste without which he will no longer be able to practice his job.

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