32. Branding is Everything

32. Branding is Everything

The reason why people buy expensive, luxury brands is for two reasons. Because of the quality and because it makes a statement. When I put on my Gucci headband and walk out the door, I know I'm wearing it because I want people to see that I can afford Gucci (they don't need to know that I'm in tremendous credit card debt). Why do I do that? The answer is low self esteem, but the reason I want to focus on is that when I see other people wearing expensive brands, I know they have money.

That's why this tattoo is so stupid. Louis Vuitton is no doubt a luxury brand, but the name doesn't mean anything without the clothes. The same way you can't throw a Louis Vuitton logo on a Walmart shirt is the same way you can't just put Louis Vuitton on your skin. I bet this tattoo was cheaper than an actual long sleeve shirt at Louis Vuitton.

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Did You Know...

I

Chefs made their way into celebrity land a while ago. But how many celebrities that weren’t trained as professional cooks are actually whizzes in the kitchen? Here are several that come to mind.

II

Actress Julia Roberts is confident about her cooking skills. “I’m quite a good cook,” she told E! News. “I’m like a closet home ec teacher…I can really cook anything.” Roberts has said she often cooks fish for herself and her kids. And speaking of her three children, “They think that I’m a good cook,” Roberts told People. “They actually told me that I should open a restaurant.” She also relishes cooking for the holidays, particularly shredded Brussel sprouts. Roberts hasn’t published a cookbook, but we did find recipes attributed to her for peach crisp and banana hemp muffins. Or you can make the same summer salad the actress supposedly eats.

III

Chrissy Teigen started off as a supermodel. Then her love of cooking filtered into her professional life too. At this point, she’s created recipes for a limited Blue Apron release and also just launched her own home and cooking line at Target named “Cravings,” after the two cookbooks she’s released. Teigen describes cooking as “a time of peace” for herself. So maybe peace out to her tuna melt sandwich or the fried chicken wings that are a favorite of her husband, John Legend.

IV

Lady Gaga, whose real name is Stefani Joanne Angelina Germanotta, comes from a cooking Italian family. Her father started his own restaurant in New York and also published a cookbook. And apparently, Lady Gaga has inherited the family’s cooking genes. Her Instagram account occasionally features photos of her culinary activities. Sure, sometimes it’s topless cooking. But other times it’s more poignant like in the post she shared about her bringing food to the family of her dear friend who passed away. Want to try a Gaga/Germanotta family favorite? Check out her recipe for whole wheat pasta with a sweet fennel sauce.

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