32. Branding is Everything

32. Branding is Everything

The reason why people buy expensive, luxury brands is for two reasons. Because of the quality and because it makes a statement. When I put on my Gucci headband and walk out the door, I know I'm wearing it because I want people to see that I can afford Gucci (they don't need to know that I'm in tremendous credit card debt). Why do I do that? The answer is low self esteem, but the reason I want to focus on is that when I see other people wearing expensive brands, I know they have money.

That's why this tattoo is so stupid. Louis Vuitton is no doubt a luxury brand, but the name doesn't mean anything without the clothes. The same way you can't throw a Louis Vuitton logo on a Walmart shirt is the same way you can't just put Louis Vuitton on your skin. I bet this tattoo was cheaper than an actual long sleeve shirt at Louis Vuitton.

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Did You Know...

I

Over the years, weve seen so many food trends come and go, such as ramen burgers, matcha, and spiked ice-cream. Nowadays, were seeing another trend making waves in the food industry. How many times today have you seen an Instagram photo of a scoop of black ice cream, or a cup of black yogurt, or hamburgers with black buns? Indeed, the charcoal trend has taken the world by storm.

II

So, what gives your latte that deep black shade? Activated charcoal, or coconut ash, is produced by heating coconut shells to insanely high temperatures until theyre burnt to a crisp. The ashes are then increased in size by steaming at high temperatures. Through this process, the ashes become a strong detoxifier, mostly because they become extra absorbent. This product may be purchased in pill form, and promises to alleviate hangovers, minimize the effects of food poisoning, and fight the visible signs of aging.

III

Activated charcoal is said to boost ones energy as a result of decreasing toxins in the body. However, no evidence proves that detoxifying can lead to increased energy. Also, while it can help cure a hangover, it doesnt necessarily remove alcohol from your blood. It is also said to aid in debloating your stomach because it cleanses your colon but again, this all anecdotal and isnt supported by scientific evidence as of yet. All we can say for sure is that it is a proven detoxifier.

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