This one isn't particularly subtle, and yet to our surprise, there are people out there who've never noticed it before. Chick-Fil-A is one of those companies who've settled on a 'joined up handwriting' style of logo - of which we'll see plenty on this list - but they've added a little decorative twist to get you thinking about their product range every time you see their logo. From a psychology point of view, that could be the difference between you making a purchase, or deciding to pass.
The little twist we're referring to is the presence of those red dots above the 'C,' which combine with the design of the 'C' to remind you of the basic appearance of a chicken. The beak on the outside of the curve of the letter seals the deal. This isn't a subtle as some of the techniques we'll see in operation on this list, but it's effective.
Over the years, weve seen so many food trends come and go, such as ramen burgers, matcha, and spiked ice-cream. Nowadays, were seeing another trend making waves in the food industry. How many times today have you seen an Instagram photo of a scoop of black ice cream, or a cup of black yogurt, or hamburgers with black buns? Indeed, the charcoal trend has taken the world by storm.
So, what gives your latte that deep black shade? Activated charcoal, or coconut ash, is produced by heating coconut shells to insanely high temperatures until theyre burnt to a crisp. The ashes are then increased in size by steaming at high temperatures. Through this process, the ashes become a strong detoxifier, mostly because they become extra absorbent. This product may be purchased in pill form, and promises to alleviate hangovers, minimize the effects of food poisoning, and fight the visible signs of aging.
Activated charcoal is said to boost ones energy as a result of decreasing toxins in the body. However, no evidence proves that detoxifying can lead to increased energy. Also, while it can help cure a hangover, it doesnt necessarily remove alcohol from your blood. It is also said to aid in debloating your stomach because it cleanses your colon but again, this all anecdotal and isnt supported by scientific evidence as of yet. All we can say for sure is that it is a proven detoxifier.