We all know what the FedEx logo looks like. We've seen it thousands of times. Is says 'fed' in orange, 'ex' in blue, and it's in a thick, bold type so you won't miss it. It's effective, but it seems a little bit boring. That's only until you notice the little extra detail the logo is keeping secret, though. Between the 'E' and the 'X' in the second half of the name, take a closer look at that white spacing. It's in the shape of an arrow.
There's no better basic image for what FedEx does than an arrow. Their whole job is to get things from one place to the other as efficiently as possible. Once you've noticed the arrow, it instantly and seamlessly becomes part of the logo. It's the company's way of telling you that anything you send with them gets from A to B quickly and precisely. As an extra trick, they've also managed to repeat the trick with the Arabic version of their logo - only this time the arrow is facing in the other direction because Arabic is read from right to left.
To insure one’s house, one’s car or to underwrite a life insurance policy, that is common practice. But who would pay an insurance premium for his/her thumb, legs or smile? Stars, of course.
At the top of the ranking are the legs of Mariah Carey, worth 810 million USD: The diva became, in 2006, the Gillette brand muse for the advertising campaign «Legs of a Goddess». She then took out an insurance policy with London Lloyds to protect her legs, a decision that is far from being insignificant. Among its customers, the London insurer then included several icons of music, such as Bob Dylan or Rod Stewart.
David Beckham’s body insured for 195 million USD: European champion with Manchester United in 1999, David Beckham was in 2006 the most renowned footballer of the planet. In relation to his sporting activities, he took out an insurance cover for his legs. The huge amount paid for his insurance would reportedly exceed the 103 million USD disbursed by Real Madrid for the cover of Christiano Ronaldo in 2009. The fashion model would later extend his insurance cover to his entire body.
15 million USD in insurance for Kim Kardashian’s curves: The curves of Kim Kardashian are her number one beauty asset. The reality TV star, who is crazy about plastic surgery, has underwritten an insurance policy worth 15 million USD to protect her famous butt.
The culinary critic Egon Ronay assured his taste buds: The famous Hungarian culinary critic has insured his taste buds since 1957, for the amount of 400 000 USD. An original insurance policy which allows him to cover his sense of taste without which he will no longer be able to practice his job.