43. Toys R Us

43. Toys R Us

There are no longer toys in their millions all under one roof at 'Toys R Us.' 'Toys R Us' isn't there anymore, and Geoffrey the giraffe has gone back to the wild to live among his people. Toys R Us is absolutely certain that they know what went wrong with their business, and you already know where this was going. 'Toys R Us' could still be with us and thriving today, if it hadn't been for you meddling kids. They couldn't have been more scathing in the wording of their final annual filing in 2017, stating that their revenues were 'dependent on the birth rates in countries where we operate.' and 'birth rates have stagnated as education and income levels increase.'

Allow that statement to percolate in your brain for a moment. Because young people are better educated and (allegedly) have more money, they do not have children. How selfish of the millennials not to think of the 'Toys R Us' business model when planning the rest of their lives!

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Did You Know...

I

To insure one’s house, one’s car or to underwrite a life insurance policy, that is common practice. But who would pay an insurance premium for his/her thumb, legs or smile? Stars, of course.

II

At the top of the ranking are the legs of Mariah Carey, worth 810 million USD: The diva became, in 2006, the Gillette brand muse for the advertising campaign «Legs of a Goddess». She then took out an insurance policy with London Lloyds to protect her legs, a decision that is far from being insignificant. Among its customers, the London insurer then included several icons of music, such as Bob Dylan or Rod Stewart.

III

David Beckham’s body insured for 195 million USD: European champion with Manchester United in 1999, David Beckham was in 2006 the most renowned footballer of the planet. In relation to his sporting activities, he took out an insurance cover for his legs. The huge amount paid for his insurance would reportedly exceed the 103 million USD disbursed by Real Madrid for the cover of Christiano Ronaldo in 2009. The fashion model would later extend his insurance cover to his entire body.

IV

15 million USD in insurance for Kim Kardashian’s curves: The curves of Kim Kardashian are her number one beauty asset. The reality TV star, who is crazy about plastic surgery, has underwritten an insurance policy worth 15 million USD to protect her famous butt.

V

The culinary critic Egon Ronay assured his taste buds: The famous Hungarian culinary critic has insured his taste buds since 1957, for the amount of 400 000 USD. An original insurance policy which allows him to cover his sense of taste without which he will no longer be able to practice his job.

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