Just about everything has been blamed for the worrying downturn in the level of affection that the American public has for football. The kneeling protests of 2016 and 2017 led to negative press, and the American President has spoken out against the NFL repeatedly, which may have switched some of his supporters off the sport. It's not just the NFL which is struggling though; their viewing figures are down, but so are the attendance figures for college football games.
Having exhausted all the other explanations, analysts are now blaming Millennial viewing habits. Millennials are 'cutting the cable' in a big way, deciding not to bother with traditional TV subscription packages and instead finding their entertainment through the internet. The length and slow pace of football games have also been highlighted, with faster and shorter sports seen as more exciting to watch by the Millennial demographic.
To insure one’s house, one’s car or to underwrite a life insurance policy, that is common practice. But who would pay an insurance premium for his/her thumb, legs or smile? Stars, of course.
At the top of the ranking are the legs of Mariah Carey, worth 810 million USD: The diva became, in 2006, the Gillette brand muse for the advertising campaign «Legs of a Goddess». She then took out an insurance policy with London Lloyds to protect her legs, a decision that is far from being insignificant. Among its customers, the London insurer then included several icons of music, such as Bob Dylan or Rod Stewart.
David Beckham’s body insured for 195 million USD: European champion with Manchester United in 1999, David Beckham was in 2006 the most renowned footballer of the planet. In relation to his sporting activities, he took out an insurance cover for his legs. The huge amount paid for his insurance would reportedly exceed the 103 million USD disbursed by Real Madrid for the cover of Christiano Ronaldo in 2009. The fashion model would later extend his insurance cover to his entire body.
15 million USD in insurance for Kim Kardashian’s curves: The curves of Kim Kardashian are her number one beauty asset. The reality TV star, who is crazy about plastic surgery, has underwritten an insurance policy worth 15 million USD to protect her famous butt.
The culinary critic Egon Ronay assured his taste buds: The famous Hungarian culinary critic has insured his taste buds since 1957, for the amount of 400 000 USD. An original insurance policy which allows him to cover his sense of taste without which he will no longer be able to practice his job.