Alcohol is bad for you. Although it's been drunk by human beings to either celebrate the good times or drown their sorrows for hundreds of years, everybody knows that drinking too much beer isn't good for your long-term health. Previous generations didn't get as many health warnings about the dangers of beer as millennials have been exposed to, and statistics indicate that they've been listening to the warnings. They don't drink as much as their parents.
When millennials do drink, they prefer spirits or wine to the humble beer, and as a result, brewers are counting the cost of this change in tastes. Between 2006 and 2016, wine and liquor took ten percent of the alcohol market share from beer, and that trend has been continuing at around 1% per year since. The fact that a pint of artisan 'craft' beer is often more expensive than an entire bottle of wine might have something to do with this.
To insure one’s house, one’s car or to underwrite a life insurance policy, that is common practice. But who would pay an insurance premium for his/her thumb, legs or smile? Stars, of course.
At the top of the ranking are the legs of Mariah Carey, worth 810 million USD: The diva became, in 2006, the Gillette brand muse for the advertising campaign «Legs of a Goddess». She then took out an insurance policy with London Lloyds to protect her legs, a decision that is far from being insignificant. Among its customers, the London insurer then included several icons of music, such as Bob Dylan or Rod Stewart.
David Beckham’s body insured for 195 million USD: European champion with Manchester United in 1999, David Beckham was in 2006 the most renowned footballer of the planet. In relation to his sporting activities, he took out an insurance cover for his legs. The huge amount paid for his insurance would reportedly exceed the 103 million USD disbursed by Real Madrid for the cover of Christiano Ronaldo in 2009. The fashion model would later extend his insurance cover to his entire body.
15 million USD in insurance for Kim Kardashian’s curves: The curves of Kim Kardashian are her number one beauty asset. The reality TV star, who is crazy about plastic surgery, has underwritten an insurance policy worth 15 million USD to protect her famous butt.
The culinary critic Egon Ronay assured his taste buds: The famous Hungarian culinary critic has insured his taste buds since 1957, for the amount of 400 000 USD. An original insurance policy which allows him to cover his sense of taste without which he will no longer be able to practice his job.