You probably don't buy a lot of oil directly from the people who extract it from the ground, and nor do most people. The oil industry is at threat from the young though - and that's because nobody wants to work in it. For decades, people who work in the oil industry have been painted as greedy and corrupt. Oil has also been seen as the cause - or at least a factor - in many armed conflicts all over the world. Factor in the fact that millennials are also more interested in renewable energy that fossil fuels, and you have a ticking timebomb for the oil industry.
We suspect that oil companies will always find people willing to work for them, but if the next generation decides to opt for renewable energy instead of oil in a big way, it won't take long for profit margins to get squeezed. A drop in the demand for oil would have an enormous impact on the global stock market, but to millennials, that's better than allowing oil companies to continue as they are.
To insure one’s house, one’s car or to underwrite a life insurance policy, that is common practice. But who would pay an insurance premium for his/her thumb, legs or smile? Stars, of course.
At the top of the ranking are the legs of Mariah Carey, worth 810 million USD: The diva became, in 2006, the Gillette brand muse for the advertising campaign «Legs of a Goddess». She then took out an insurance policy with London Lloyds to protect her legs, a decision that is far from being insignificant. Among its customers, the London insurer then included several icons of music, such as Bob Dylan or Rod Stewart.
David Beckham’s body insured for 195 million USD: European champion with Manchester United in 1999, David Beckham was in 2006 the most renowned footballer of the planet. In relation to his sporting activities, he took out an insurance cover for his legs. The huge amount paid for his insurance would reportedly exceed the 103 million USD disbursed by Real Madrid for the cover of Christiano Ronaldo in 2009. The fashion model would later extend his insurance cover to his entire body.
15 million USD in insurance for Kim Kardashian’s curves: The curves of Kim Kardashian are her number one beauty asset. The reality TV star, who is crazy about plastic surgery, has underwritten an insurance policy worth 15 million USD to protect her famous butt.
The culinary critic Egon Ronay assured his taste buds: The famous Hungarian culinary critic has insured his taste buds since 1957, for the amount of 400 000 USD. An original insurance policy which allows him to cover his sense of taste without which he will no longer be able to practice his job.