15. Department Stores

15. Department Stores

Perhaps this category should really be 'some' department stores, because we hear very different stories from different Main Street brands. Macy's and Sears have been hammered almost to the point of extinction by a downturn in sales, with even Kmart under increasing financial pressure to stay afloat. Millennials are still buying clothes - it's not like they're walking around naked - they're just not buying them from department stores.

The average Millennial is more likely to spend money on an experience than a brand. If they can afford to go on a luxury vacation by saving money on designer clothing, they'll do it. They're not as attracted by big-name brands as previous generations have been, and are happy wearing private labels, or picking up discount clothes from Zara or H&M. Putting a high-fashion label on the same t-shirt you can buy for half the price at H&M without the label no longer works.

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Did You Know...

I

Over the years, weve seen so many food trends come and go, such as ramen burgers, matcha, and spiked ice-cream. Nowadays, were seeing another trend making waves in the food industry. How many times today have you seen an Instagram photo of a scoop of black ice cream, or a cup of black yogurt, or hamburgers with black buns? Indeed, the charcoal trend has taken the world by storm.

II

So, what gives your latte that deep black shade? Activated charcoal, or coconut ash, is produced by heating coconut shells to insanely high temperatures until theyre burnt to a crisp. The ashes are then increased in size by steaming at high temperatures. Through this process, the ashes become a strong detoxifier, mostly because they become extra absorbent. This product may be purchased in pill form, and promises to alleviate hangovers, minimize the effects of food poisoning, and fight the visible signs of aging.

III

Activated charcoal is said to boost ones energy as a result of decreasing toxins in the body. However, no evidence proves that detoxifying can lead to increased energy. Also, while it can help cure a hangover, it doesnt necessarily remove alcohol from your blood. It is also said to aid in debloating your stomach because it cleanses your colon but again, this all anecdotal and isnt supported by scientific evidence as of yet. All we can say for sure is that it is a proven detoxifier.

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