'You Can't Touch This,' was what MC Hammer rapped in his most famous song, and may also have been what he said to debt enforcement officers looking around his home and surveying his goods for auction. With his catchy song and his baggy trousers, Hammer was briefly a pop culture star in the early 1990s, and even had his own children's cartoon. He made $20m in a single year - which was enormous money for a musician back then - and decided he was made for life. He bought a mansion, employed 200 staff, and spent big on seventeen luxury cars. It was unsustainable.
From a peak position of being $20m in the black, Hammer slipped to just under $10m in the red, and found himself slapped with a lawsuit based on a copyright claim against his music. Hammer filed for bankruptcy in 1996, but found God at his lowest point. He now lives a quiet life as a preacher.
To insure one’s house, one’s car or to underwrite a life insurance policy, that is common practice. But who would pay an insurance premium for his/her thumb, legs or smile? Stars, of course.
At the top of the ranking are the legs of Mariah Carey, worth 810 million USD: The diva became, in 2006, the Gillette brand muse for the advertising campaign «Legs of a Goddess». She then took out an insurance policy with London Lloyds to protect her legs, a decision that is far from being insignificant. Among its customers, the London insurer then included several icons of music, such as Bob Dylan or Rod Stewart.
David Beckham’s body insured for 195 million USD: European champion with Manchester United in 1999, David Beckham was in 2006 the most renowned footballer of the planet. In relation to his sporting activities, he took out an insurance cover for his legs. The huge amount paid for his insurance would reportedly exceed the 103 million USD disbursed by Real Madrid for the cover of Christiano Ronaldo in 2009. The fashion model would later extend his insurance cover to his entire body.
15 million USD in insurance for Kim Kardashian’s curves: The curves of Kim Kardashian are her number one beauty asset. The reality TV star, who is crazy about plastic surgery, has underwritten an insurance policy worth 15 million USD to protect her famous butt.
The culinary critic Egon Ronay assured his taste buds: The famous Hungarian culinary critic has insured his taste buds since 1957, for the amount of 400 000 USD. An original insurance policy which allows him to cover his sense of taste without which he will no longer be able to practice his job.