The Denver Broncos is another franchise that has established a winning culture for their organization. Not to mention, their fans' willingness to sit in the blistering cold at that insane altitude in order to watch their team during their home games. With three NFL Championships under their belt and having two Hall of Fame quarterbacks in John Elway and Peyton Manning lead their team to the Super Bowl has allowed their fan base to be rather braggadocious.
Unfortunately, this season the Denver Broncos ended their season with a losing record of 6-10 and couldn't clinch a playoff berth. The Broncos are currently having issues at the quarterback position and wish to improve so, we should expect the team to make a move in the upcoming NFL Draft or in free agency this upcoming off-season. Overall, the Denver Broncos were ranked 5th in fan equity, 5th in social equity, and 21st in road equity prior to the beginning of the 2018-19 NFL season.
To insure one’s house, one’s car or to underwrite a life insurance policy, that is common practice. But who would pay an insurance premium for his/her thumb, legs or smile? Stars, of course.
At the top of the ranking are the legs of Mariah Carey, worth 810 million USD: The diva became, in 2006, the Gillette brand muse for the advertising campaign «Legs of a Goddess». She then took out an insurance policy with London Lloyds to protect her legs, a decision that is far from being insignificant. Among its customers, the London insurer then included several icons of music, such as Bob Dylan or Rod Stewart.
David Beckham’s body insured for 195 million USD: European champion with Manchester United in 1999, David Beckham was in 2006 the most renowned footballer of the planet. In relation to his sporting activities, he took out an insurance cover for his legs. The huge amount paid for his insurance would reportedly exceed the 103 million USD disbursed by Real Madrid for the cover of Christiano Ronaldo in 2009. The fashion model would later extend his insurance cover to his entire body.
15 million USD in insurance for Kim Kardashian’s curves: The curves of Kim Kardashian are her number one beauty asset. The reality TV star, who is crazy about plastic surgery, has underwritten an insurance policy worth 15 million USD to protect her famous butt.
The culinary critic Egon Ronay assured his taste buds: The famous Hungarian culinary critic has insured his taste buds since 1957, for the amount of 400 000 USD. An original insurance policy which allows him to cover his sense of taste without which he will no longer be able to practice his job.