He's been around the world of music and general superstardom for so long that you might occasionally forget that Jon Bon Jovi doesn't really sound like the kind of name a real person might have. It isn't, though, it's a stage name, and one that's quite obvious when you take the time to notice it. The 'Livin' on a Prayer' singer and rock star actually stayed closer to home when choosing his name than you might have guessed, though.
His real name is John Francis Bongiovi, Jr. He never truly intended to change it, either, but got bored of having to explain to people how to pronounce it before the band were introduced, or when trying to obtain a record deal. He would tell people he was called 'Jon-Bon-Jovi', which was supposed to help them pronounce his second name, but in the end, it was just easier to go with the phonetic spelling.
To insure one’s house, one’s car or to underwrite a life insurance policy, that is common practice. But who would pay an insurance premium for his/her thumb, legs or smile? Stars, of course.
At the top of the ranking are the legs of Mariah Carey, worth 810 million USD: The diva became, in 2006, the Gillette brand muse for the advertising campaign «Legs of a Goddess». She then took out an insurance policy with London Lloyds to protect her legs, a decision that is far from being insignificant. Among its customers, the London insurer then included several icons of music, such as Bob Dylan or Rod Stewart.
David Beckham’s body insured for 195 million USD: European champion with Manchester United in 1999, David Beckham was in 2006 the most renowned footballer of the planet. In relation to his sporting activities, he took out an insurance cover for his legs. The huge amount paid for his insurance would reportedly exceed the 103 million USD disbursed by Real Madrid for the cover of Christiano Ronaldo in 2009. The fashion model would later extend his insurance cover to his entire body.
15 million USD in insurance for Kim Kardashian’s curves: The curves of Kim Kardashian are her number one beauty asset. The reality TV star, who is crazy about plastic surgery, has underwritten an insurance policy worth 15 million USD to protect her famous butt.
The culinary critic Egon Ronay assured his taste buds: The famous Hungarian culinary critic has insured his taste buds since 1957, for the amount of 400 000 USD. An original insurance policy which allows him to cover his sense of taste without which he will no longer be able to practice his job.