After Bernie Ecclestone, the name most associated with Formula 1 on a business level is probably Eddie Jordan. A former racing driver, Jordan started the Jordan F1 team after his retirement, running it from 1991 until he decided to sell it in 2005. He also ran Formula 3 and F3000 teams, which gave many legendary drivers their start in racing.
Future World Champions Nigel Mansell, Damon Hill, Michael Schumacher and Ayrton Senna all made their debuts driving Jordan's cars, and viewed him as a mentor during their early years as competitors. He remains involved in the sport to this day as a TV analyst on race days, and when he's not at track side you may find him in small venues in England or Ireland, playing drums with his band V10. You may recognize the V10 name from a brand of vodka, which is made by a company owned by Jordan.
To insure one’s house, one’s car or to underwrite a life insurance policy, that is common practice. But who would pay an insurance premium for his/her thumb, legs or smile? Stars, of course.
At the top of the ranking are the legs of Mariah Carey, worth 810 million USD: The diva became, in 2006, the Gillette brand muse for the advertising campaign «Legs of a Goddess». She then took out an insurance policy with London Lloyds to protect her legs, a decision that is far from being insignificant. Among its customers, the London insurer then included several icons of music, such as Bob Dylan or Rod Stewart.
David Beckham’s body insured for 195 million USD: European champion with Manchester United in 1999, David Beckham was in 2006 the most renowned footballer of the planet. In relation to his sporting activities, he took out an insurance cover for his legs. The huge amount paid for his insurance would reportedly exceed the 103 million USD disbursed by Real Madrid for the cover of Christiano Ronaldo in 2009. The fashion model would later extend his insurance cover to his entire body.
15 million USD in insurance for Kim Kardashian’s curves: The curves of Kim Kardashian are her number one beauty asset. The reality TV star, who is crazy about plastic surgery, has underwritten an insurance policy worth 15 million USD to protect her famous butt.
The culinary critic Egon Ronay assured his taste buds: The famous Hungarian culinary critic has insured his taste buds since 1957, for the amount of 400 000 USD. An original insurance policy which allows him to cover his sense of taste without which he will no longer be able to practice his job.