10. Niche

10. Niche

This is a specialized word for specialized situations and is used most of all in the world of business, when someone is describing what they do that makes them unique in the marketplace. If you can find a product or service that you can perform better than anyone else, and you can make your living from it, then you'll have found your niche in the market. When you do, you'll probably want to get the pronunciation correct.

There are men and women who sit on the boards of Fortune 500 companies and talk about finding their next "nitch", and they better hope their ideas are better than their pronunciation, because that's wrong. The soft 'c' means they should really be looking for their "neesh". Now that we've cleared that up, feel free to use it at your next job interview.

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Did You Know...

I

Over the years, weve seen so many food trends come and go, such as ramen burgers, matcha, and spiked ice-cream. Nowadays, were seeing another trend making waves in the food industry. How many times today have you seen an Instagram photo of a scoop of black ice cream, or a cup of black yogurt, or hamburgers with black buns? Indeed, the charcoal trend has taken the world by storm.

II

So, what gives your latte that deep black shade? Activated charcoal, or coconut ash, is produced by heating coconut shells to insanely high temperatures until theyre burnt to a crisp. The ashes are then increased in size by steaming at high temperatures. Through this process, the ashes become a strong detoxifier, mostly because they become extra absorbent. This product may be purchased in pill form, and promises to alleviate hangovers, minimize the effects of food poisoning, and fight the visible signs of aging.

III

Activated charcoal is said to boost ones energy as a result of decreasing toxins in the body. However, no evidence proves that detoxifying can lead to increased energy. Also, while it can help cure a hangover, it doesnt necessarily remove alcohol from your blood. It is also said to aid in debloating your stomach because it cleanses your colon but again, this all anecdotal and isnt supported by scientific evidence as of yet. All we can say for sure is that it is a proven detoxifier.

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