Some things in life are constant; birth, death and taxes. They say funeral workers will never be out of a job because there will never be a drop in demand. The same should be true of those who work in birth and maternity, but the senior staff of Destination Maternity have a different tale to tell.
As of right now, the huge company isn't outwardly showing signs of the trouble it's in. Its 1000-plus stores are still open, and staff are still being paid. Behind the scenes, sales are down seven percent, and the previous CEO walked out last year. The severed relationship between Destination Maternity and Kohl's is generally thought to be the source of the problem. What's less certain is the course of action that can be taken to solve the issue. There's been an upturn in e-commerce since the Berkeley Research Group was brought in to help the company focus on its audience, but what that means for the physical stores is yet to be seen.
To insure one’s house, one’s car or to underwrite a life insurance policy, that is common practice. But who would pay an insurance premium for his/her thumb, legs or smile? Stars, of course.
At the top of the ranking are the legs of Mariah Carey, worth 810 million USD: The diva became, in 2006, the Gillette brand muse for the advertising campaign «Legs of a Goddess». She then took out an insurance policy with London Lloyds to protect her legs, a decision that is far from being insignificant. Among its customers, the London insurer then included several icons of music, such as Bob Dylan or Rod Stewart.
David Beckham’s body insured for 195 million USD: European champion with Manchester United in 1999, David Beckham was in 2006 the most renowned footballer of the planet. In relation to his sporting activities, he took out an insurance cover for his legs. The huge amount paid for his insurance would reportedly exceed the 103 million USD disbursed by Real Madrid for the cover of Christiano Ronaldo in 2009. The fashion model would later extend his insurance cover to his entire body.
15 million USD in insurance for Kim Kardashian’s curves: The curves of Kim Kardashian are her number one beauty asset. The reality TV star, who is crazy about plastic surgery, has underwritten an insurance policy worth 15 million USD to protect her famous butt.
The culinary critic Egon Ronay assured his taste buds: The famous Hungarian culinary critic has insured his taste buds since 1957, for the amount of 400 000 USD. An original insurance policy which allows him to cover his sense of taste without which he will no longer be able to practice his job.