We live in an era where everyone seems to take a tablet for something. Whether that's because you've been prescribed medication, or just because you feel like magnesium, cod liver oil, multivitamins or folic acid 'do something for you', more people use supplements now than at any previous point in history. You'd have thought that would be good news for supplement providers, but apparently not.
GNC's fortunes have been very much up and down for the past couple of years. It's currently carrying $1.3bn in corporate debt, and not creating enough profit to service that debt properly. In February 2018 they announced what they hope to be a permanent solution; the sale of a 40% stake in the company to Chinese investors, who will then use that 40% share to create and sell products to the Chinese market. Whether they've given away too much in the attempt to stay alive remains to be seen.
Over the years, weve seen so many food trends come and go, such as ramen burgers, matcha, and spiked ice-cream. Nowadays, were seeing another trend making waves in the food industry. How many times today have you seen an Instagram photo of a scoop of black ice cream, or a cup of black yogurt, or hamburgers with black buns? Indeed, the charcoal trend has taken the world by storm.
So, what gives your latte that deep black shade? Activated charcoal, or coconut ash, is produced by heating coconut shells to insanely high temperatures until theyre burnt to a crisp. The ashes are then increased in size by steaming at high temperatures. Through this process, the ashes become a strong detoxifier, mostly because they become extra absorbent. This product may be purchased in pill form, and promises to alleviate hangovers, minimize the effects of food poisoning, and fight the visible signs of aging.
Activated charcoal is said to boost ones energy as a result of decreasing toxins in the body. However, no evidence proves that detoxifying can lead to increased energy. Also, while it can help cure a hangover, it doesnt necessarily remove alcohol from your blood. It is also said to aid in debloating your stomach because it cleanses your colon but again, this all anecdotal and isnt supported by scientific evidence as of yet. All we can say for sure is that it is a proven detoxifier.