People love drinking beer. It's good for socializing, it's good for relaxing, and it's good for taking the stress out of a difficult day. People will always want to buy it, and so owning a quality beer company is an easy way to make money so long as you have access to customers. Maria Asuncion Aramburuzabala has lots of beer to sell, and lots of customers to sell it to. That's why she's the richest woman in Mexico with a bank balance of more than six billion dollars.
The company originally belonged to her father, who passed away before his time and left the young Aramburuzabala with a decision to make. Did she want to take the money and leave the company to others to run, or did she want to make a go of it herself? She chose the second option, and she's shown a real aptitude for it as the firm has continued to go from strength to strength.
To insure one’s house, one’s car or to underwrite a life insurance policy, that is common practice. But who would pay an insurance premium for his/her thumb, legs or smile? Stars, of course.
At the top of the ranking are the legs of Mariah Carey, worth 810 million USD: The diva became, in 2006, the Gillette brand muse for the advertising campaign «Legs of a Goddess». She then took out an insurance policy with London Lloyds to protect her legs, a decision that is far from being insignificant. Among its customers, the London insurer then included several icons of music, such as Bob Dylan or Rod Stewart.
David Beckham’s body insured for 195 million USD: European champion with Manchester United in 1999, David Beckham was in 2006 the most renowned footballer of the planet. In relation to his sporting activities, he took out an insurance cover for his legs. The huge amount paid for his insurance would reportedly exceed the 103 million USD disbursed by Real Madrid for the cover of Christiano Ronaldo in 2009. The fashion model would later extend his insurance cover to his entire body.
15 million USD in insurance for Kim Kardashian’s curves: The curves of Kim Kardashian are her number one beauty asset. The reality TV star, who is crazy about plastic surgery, has underwritten an insurance policy worth 15 million USD to protect her famous butt.
The culinary critic Egon Ronay assured his taste buds: The famous Hungarian culinary critic has insured his taste buds since 1957, for the amount of 400 000 USD. An original insurance policy which allows him to cover his sense of taste without which he will no longer be able to practice his job.