The historical battle against megacorporations has finally reached its peak. We haven't been consumers for a very long time, but enemies. First they put out products that we enjoyed, then they tried to rip us off by upping prices, creating monopolies, and reducing size. But we fought back, and voted with our wallets to try and pull them into line.
The manufacturers also fought back, with advertising and psychological warfare. Once social media emerged, they tried to pretend to be our friends. We, in turn, used the social media to bring down companies with a single tweet. Now, the endgame has begun. There's no more Mr. Nice Brand. The gloves are off, and they've resorted to their final gambit: just outright killing us.
Over the years, weve seen so many food trends come and go, such as ramen burgers, matcha, and spiked ice-cream. Nowadays, were seeing another trend making waves in the food industry. How many times today have you seen an Instagram photo of a scoop of black ice cream, or a cup of black yogurt, or hamburgers with black buns? Indeed, the charcoal trend has taken the world by storm.
So, what gives your latte that deep black shade? Activated charcoal, or coconut ash, is produced by heating coconut shells to insanely high temperatures until theyre burnt to a crisp. The ashes are then increased in size by steaming at high temperatures. Through this process, the ashes become a strong detoxifier, mostly because they become extra absorbent. This product may be purchased in pill form, and promises to alleviate hangovers, minimize the effects of food poisoning, and fight the visible signs of aging.
Activated charcoal is said to boost ones energy as a result of decreasing toxins in the body. However, no evidence proves that detoxifying can lead to increased energy. Also, while it can help cure a hangover, it doesnt necessarily remove alcohol from your blood. It is also said to aid in debloating your stomach because it cleanses your colon but again, this all anecdotal and isnt supported by scientific evidence as of yet. All we can say for sure is that it is a proven detoxifier.