Don't feel embarrassed if you don't know what the hell is going on in this image. What you're seeing is a clever little app, developed by ice-cream manufacturer Haagen-Dazs, that uses augmented reality to show classical musicians playing on top of your ice-cream tub. Still confused? So are we, but we'll try and break it down together.
Somehow, through some kind of arcane witchcraft or sorcery, the app can detect the lid on top of a Haagen-Dazs ice-cream tub. It recognizes what flavor it is, too, and in the screen of your phone, overlays a hologram on top of the tub that you're looking at. Someone once said that any sufficiently advanced technology is indistinguishable from magic, and it's sure as heck true in this case.
To insure one’s house, one’s car or to underwrite a life insurance policy, that is common practice. But who would pay an insurance premium for his/her thumb, legs or smile? Stars, of course.
At the top of the ranking are the legs of Mariah Carey, worth 810 million USD: The diva became, in 2006, the Gillette brand muse for the advertising campaign «Legs of a Goddess». She then took out an insurance policy with London Lloyds to protect her legs, a decision that is far from being insignificant. Among its customers, the London insurer then included several icons of music, such as Bob Dylan or Rod Stewart.
David Beckham’s body insured for 195 million USD: European champion with Manchester United in 1999, David Beckham was in 2006 the most renowned footballer of the planet. In relation to his sporting activities, he took out an insurance cover for his legs. The huge amount paid for his insurance would reportedly exceed the 103 million USD disbursed by Real Madrid for the cover of Christiano Ronaldo in 2009. The fashion model would later extend his insurance cover to his entire body.
15 million USD in insurance for Kim Kardashian’s curves: The curves of Kim Kardashian are her number one beauty asset. The reality TV star, who is crazy about plastic surgery, has underwritten an insurance policy worth 15 million USD to protect her famous butt.
The culinary critic Egon Ronay assured his taste buds: The famous Hungarian culinary critic has insured his taste buds since 1957, for the amount of 400 000 USD. An original insurance policy which allows him to cover his sense of taste without which he will no longer be able to practice his job.