You can't just hide inside a bag and get flown around the world as cargo anymore. It used to be possible before the invention of scanners, but those days are long gone now. That's why we don't think this picture is real.
Looking at the text of the bag, we think it's a marketing campaign by a low-budget airline. They want to point out that there are cheap flight alternatives that don't involve trying to smuggle yourself. It definitely caught our eye!