The great thing about this tattoo is that you can really tell this person love McDonalds. Not because of the McDonalds logo, but because of the spot the tattoos is on. That back leaves no question that this person loves McDonalds. I don't mean to fat shame anyone, but if you're a little heavier you shouldn't get a McDonalds tattoo. You are probably a little heavier because your love for McDonalds is such that you got a tattoo of their logo. You just don't want to get a tattoo that reminds people of your faults.
It's like an anorexic person getting a tattoo of a twig. You're giving people a way to make fun of you. Think about if I got a tattoo of a creepy mustache on my chest. People would see that and say, "wow. That reminds us that you have that creepy mustache on your face too."