Many might recognize Len Dawson from his notorious photo of him enjoying a soft drink and smoking a cigarette during the halftime of Super Bowl I. But while that image be bizarre in regards to today's societal standards, it was nothing but a regular championship Sunday halftime for those playing and those watching during Dawson's era of pro football. While that image might be ingrained into the heads of many, Dawson was one of the greatest competitors of his era. Hailing from Alliance, Ohio, Dawson played his college ball at Purdue University for three seasons, throwing over 3,000 and leading the Big Ten Conference. Dawson also served as the team's kicker and played on the defensive side of the ball as well.
After becoming a dominant force in the Big Ten Conference, Len Dawson was drafted 5th overall in the 1957 NFL Draft by the Pittsburgh Steelers. However, Dawson was unable to become a staple quarterback with the team after the Steelers acquired the more established Bobby Layne in 1958. From 1960 to 1961, Lawson spent a short time with the Cleveland Browns before finding a home with the Dallas Texans/Kansas City Chiefs where he would earn his keep as a Hall of Fame quarterback. In his first season with the team, Dawson would be named AFL MVP after leading the league in touchdowns. Dawson would also lead the Texans/Chiefs to three AFL Championships (1962, 1966, and 1969) while racking up six AFL All-Star honors. Dawson also participated in the first-ever Super Bowl but fell short to the Green Bay Packers. Three years later, Dawson led the Chiefs to a Super Bowl victory in Super Bowl IV over the Minnesota Vikings where he was also named Super Bowl MVP for his performance.
To insure one’s house, one’s car or to underwrite a life insurance policy, that is common practice. But who would pay an insurance premium for his/her thumb, legs or smile? Stars, of course.
At the top of the ranking are the legs of Mariah Carey, worth 810 million USD: The diva became, in 2006, the Gillette brand muse for the advertising campaign «Legs of a Goddess». She then took out an insurance policy with London Lloyds to protect her legs, a decision that is far from being insignificant. Among its customers, the London insurer then included several icons of music, such as Bob Dylan or Rod Stewart.
David Beckham’s body insured for 195 million USD: European champion with Manchester United in 1999, David Beckham was in 2006 the most renowned footballer of the planet. In relation to his sporting activities, he took out an insurance cover for his legs. The huge amount paid for his insurance would reportedly exceed the 103 million USD disbursed by Real Madrid for the cover of Christiano Ronaldo in 2009. The fashion model would later extend his insurance cover to his entire body.
15 million USD in insurance for Kim Kardashian’s curves: The curves of Kim Kardashian are her number one beauty asset. The reality TV star, who is crazy about plastic surgery, has underwritten an insurance policy worth 15 million USD to protect her famous butt.
The culinary critic Egon Ronay assured his taste buds: The famous Hungarian culinary critic has insured his taste buds since 1957, for the amount of 400 000 USD. An original insurance policy which allows him to cover his sense of taste without which he will no longer be able to practice his job.