Soup is a divisive meal for kids. Some absolutely love it, and some hate it. The idea of a liquid with things floating in it is fine for breakfast, but as a hot meal, it's enough to drive some youngsters to despair.
Lipton's idea to endear soup to children was an interesting one. If there had to be something floating in the bowl, why not make it alligator-shaped? It didn't work - a noodle shaped like an alligator is still a noodle, and the kids weren't buying it.