You can use a cute cartoon to sell anything to a child (or the adult buying on behalf of that child), and so confectionery companies inevitably do. There are few characters as beloved as Tigger from 'Winnie The Pooh,' and so these ice-cream snacks were can't-miss hits.
It was a simple enough recipe - just make a striped popsicle, and convince children that it was Tigger's tail. It didn't even matter that the colors weren't quite right - we all still fell for the trick.