Were they a pudding? Were they a pie? Were they actually just Twinkies wearing a cunning disguise? We're not sure. All we know is that they were delicious. The chocolate and vanilla mix tasted so good that even a terrible marketing slogan couldn't dent their appeal.
These pies were sold under the motto "They make real pudding taste real special." We're not sure a modern marketing agency would sign off on that today. It doesn't even make any grammatical sense!