It was clear Lukyanova was blessed with brains, but she also still possessed the beauty she was born with. She'd blossomed as she grew older, and won the 'Miss Diamond Crown of the World' beauty pageant in 2007 when she was 22.
Winning the competition got Lukyanova into the press, and she enjoyed the attention. She started accepting jobs modeling swimwear and lingerie and appeared regularly in Russia's glossy magazines. Her media profile had started to grow, and she found herself craving more recognition.