Because of her profile, Lukyanova has become somewhat influential within Russia. Regardless of how any of us feel about her lifestyle choices, many young girls look up to her. They want to look just like their hero, and they're not afraid to follow her path.
That's why you'll often see pictures like this on Lukyanova's social media profiles. It's like she's been cloned, and there's a small Lukyanova clone army out there now. The effect can be quite eerie - especially the eyes.