You don't really need to sell ice cream to us. You already had us at 'ice cream.' Not everyone is as easily sold on the cold, sweet stuff as we are, though, and so ice cream giant Baskin Robbins has a hidden reminder about how extensive their range of flavors is smack bang in the middle of their logo. There's a reason why half of the 'B' and half of the 'R' are picked out in pink instead of blue - it's so they make the number 31.
Why is 31 so important to Baskin Robbins? If you order from there regularly, you'll already know. Baskin Robbins offers 31 unique flavors of ice cream - one for every day of the month (except shorter months, but we'll let them have that). The logo is a reminder than there's always a new flavor for you to try!