You might have heard NBC referred to as 'The Peacock Network' before now. If you have, you've probably realized that the nickname is related to the broadcaster's colorful logo. But why did they choose one of the world's most colorful birds as a source of inspiration? The most obvious reason is that it stands out - you can always pick the NBC logo out among a crowd - but it's a little more sophisticated than that.
When NBC launched, it was split into six divisions. Each different shade of color on the peacock's feathers represents one of those divisions. The network has added several more divisions since it launched, so by rights the peacock's tail should be even more impressive than it is! Also note the position of the peacock's head, which is represented by the thin sliver of white in the middle of all the colors. It's looking to the right. We're apparently supposed to interpret that as the peacock (and therefore NBC) as looking forward into the future instead of back and into the past.