All fast food fans are familiar with the distinctive logo of Wendy's. It looks like it's barely changed since the 1950s, and for many of us, it's permanently connected to being taken to Wendy's as a treat by our parents. Maybe there's a reason we all feel like that - and it's a reason that has nothing to do with the food!
The clever little piece of extra detail in this logo is on Wendy's collar. Look below her smiling face, and you'll see that her collar appears to spell out the word 'MOM.' You might never have consciously noticed it before, but subconsciously you'll have seen it every time you've looked at the logo. If you're one of the many people who love Wendy's because it reminds you of your mom's cooking, then perhaps it's because they've been so clever about the way they've marketed themselves to you?