We all know what the FedEx logo looks like. We've seen it thousands of times. Is says 'fed' in orange, 'ex' in blue, and it's in a thick, bold type so you won't miss it. It's effective, but it seems a little bit boring. That's only until you notice the little extra detail the logo is keeping secret, though. Between the 'E' and the 'X' in the second half of the name, take a closer look at that white spacing. It's in the shape of an arrow.
There's no better basic image for what FedEx does than an arrow. Their whole job is to get things from one place to the other as efficiently as possible. Once you've noticed the arrow, it instantly and seamlessly becomes part of the logo. It's the company's way of telling you that anything you send with them gets from A to B quickly and precisely. As an extra trick, they've also managed to repeat the trick with the Arabic version of their logo - only this time the arrow is facing in the other direction because Arabic is read from right to left.
Over the years, weve seen so many food trends come and go, such as ramen burgers, matcha, and spiked ice-cream. Nowadays, were seeing another trend making waves in the food industry. How many times today have you seen an Instagram photo of a scoop of black ice cream, or a cup of black yogurt, or hamburgers with black buns? Indeed, the charcoal trend has taken the world by storm.
So, what gives your latte that deep black shade? Activated charcoal, or coconut ash, is produced by heating coconut shells to insanely high temperatures until theyre burnt to a crisp. The ashes are then increased in size by steaming at high temperatures. Through this process, the ashes become a strong detoxifier, mostly because they become extra absorbent. This product may be purchased in pill form, and promises to alleviate hangovers, minimize the effects of food poisoning, and fight the visible signs of aging.
Activated charcoal is said to boost ones energy as a result of decreasing toxins in the body. However, no evidence proves that detoxifying can lead to increased energy. Also, while it can help cure a hangover, it doesnt necessarily remove alcohol from your blood. It is also said to aid in debloating your stomach because it cleanses your colon but again, this all anecdotal and isnt supported by scientific evidence as of yet. All we can say for sure is that it is a proven detoxifier.