We all know what the FedEx logo looks like. We've seen it thousands of times. Is says 'fed' in orange, 'ex' in blue, and it's in a thick, bold type so you won't miss it. It's effective, but it seems a little bit boring. That's only until you notice the little extra detail the logo is keeping secret, though. Between the 'E' and the 'X' in the second half of the name, take a closer look at that white spacing. It's in the shape of an arrow.
There's no better basic image for what FedEx does than an arrow. Their whole job is to get things from one place to the other as efficiently as possible. Once you've noticed the arrow, it instantly and seamlessly becomes part of the logo. It's the company's way of telling you that anything you send with them gets from A to B quickly and precisely. As an extra trick, they've also managed to repeat the trick with the Arabic version of their logo - only this time the arrow is facing in the other direction because Arabic is read from right to left.