They say good things come in threes, and the logo of Northwest Airlines proves that. That 'W' next to the text is actually both an 'N' and a 'W' at the same time. The clever use of that white line as a divider means you can interpret it both ways. Because of that, we have an 'N' for 'north,' a 'W' for 'west,' or taken together, an 'NW' for 'north west.' That's design genius - and it doesn't stop there!
If we look at the logo as an 'N,' that leaves the little red tip which would otherwise be the top corner of the 'W' out on its own. When taken in isolation, it's actually an arrow, and guess which direction it's pointing in? You guessed it - north west. Someone gave this logo some serious consideration and thought, and we're more than happy to give them the praise they deserve for their innovation.