It would appear that some of the most innovative graphic designers of our age are doing their best work for zoos. We saw a fine entry from Pittsburgh Zoo earlier on, but we think the Bronx Zoo has them beaten hands-down. First off, we have the choice of giraffes to represent the zoo, and who doesn't like giraffes? Brown is always a risky choice for a logo, but in the context of a zoo, it works - it reminds us of earth, and nature.
The real triumph of this logo is what's going on between the legs of those giraffes. Within the white space, you'll find the outlines of many of New York's most iconic high-rise buildings. It's a great way to incorporate the local area into the logo design. It looks like it might be a bit pointy and uncomfortable for the giraffes, but sacrifices sometimes have to be made in the name of art.