There's quite a lot going on with the logo of Sony's technology subsidiary company VAIO, but you'll only pick up on it if you know a thing or two about the digital world. Anybody who's worked in programming will pick up on the clues straight away, whereas to the rest of is it just looks like a cool and slightly futuristic font.
The wavy design of the 'V' and the 'A' is exactly what an analog signal looks like. The 'I' and the 'O' are a reference to binary - the machine code within which everything is either an 'I' or an 'O.' It's almost as if the whole name of the company is just an in-joke designed to appeal to tech geeks - and if it is, we don't mind at all! We still don't really know how to pronounce it, though. Our best guess would be that it's supposed to sound like 'vow.'