As we mentioned earlier, logos for sports have to be exciting if they're going to draw in the public. The annual Tour de France isn't to everyone's tastes, but to its fans, it's the purest form of endurance racing in the world. It's also a huge global spectacle, drawing thousands of people to watch the race in person, and millions more who stay glued to the action on their television sets at home.
We're big fans of the jaunty, playful style with which the Tour de France logo has been drawn, but our admiration increased tenfold when we noticed the clever way they'd incorporated a cyclist and a bicycle into it. Look at the yellow dot next to the 'R,' and you'll note that the 'R' becomes a rider, gripping onto it. The 'O' and the 'U' then become the test of the bicycle, and the image is complete. It's beautifully done - but then we'd expect nothing less elegant from French art!