The hidden message you'll find in the logo of NFL team the Atlanta Falcons isn't an especially subtle one, but it's worthy of mention simply because it's such an unusual stylistic choice for a sports team. You've probably noted before now that the image of a falcon below the text of the logo isn't just a bird-of-prey in flight; the shape of the bird (and the inventive use of one talon) makes the shape of the letter 'F.'
The 'F' is, of course, for 'Falcons.' When you take the shape and positioning of the image and the text together, it looks more like something you'd expect to find on the hood of a car than as the logo of a successful sports franchise. The Atlanta Falcon would make a great name for a car, too. Perhaps someone should look into it!