There's one age group that's more likely than any other to stay away from movie theaters, and you already know which one it is. The New York Post ran the data on this one last year, and found that none of the latest innovations in cinema are working in terms of bringing millennials into theaters. They weren't moved by 3D experiences, they don't care about IMax, and even deluxe seating hasn't shifted the needle. They just don't want to come.
As the generation who invented 'Netflix and chill,' it's not hard to work out where young people are watching films instead of going to see them on a big screen. A monthly subscription to Netflix or Amazon Prime costs less than half the price of a single trip to the movies, and so it just doesn't make good economic sense for them to go.