There are no longer toys in their millions all under one roof at 'Toys R Us.' 'Toys R Us' isn't there anymore, and Geoffrey the giraffe has gone back to the wild to live among his people. Toys R Us is absolutely certain that they know what went wrong with their business, and you already know where this was going. 'Toys R Us' could still be with us and thriving today, if it hadn't been for you meddling kids. They couldn't have been more scathing in the wording of their final annual filing in 2017, stating that their revenues were 'dependent on the birth rates in countries where we operate.' and 'birth rates have stagnated as education and income levels increase.'
Allow that statement to percolate in your brain for a moment. Because young people are better educated and (allegedly) have more money, they do not have children. How selfish of the millennials not to think of the 'Toys R Us' business model when planning the rest of their lives!