The obvious cause for a fall in the sale of pet food would be a fall in the number of pets, but that's not what's going on here. If anything, millennials are more likely to have a pet than any other generation. They're more likely to be single after all, so they'll keep a dog or a cat for company. As it turns out, they're just a little choosy about what they feed to that dog or cat.
If you're a keen internet browser, you'll have come across the term 'fur baby' before - and it sums up the way many young people treat their pets. Generic pet food from cans is seen as cheap and nasty, and so some millennials - against veterinarian advice, may we add - have taken to preparing their own meals for their pets. Even when they're not doing that, they go for luxury brands to make sure their pet gets nothing but the best. Looking at it another way, the pets of millennials are eating better than their owners!
They may be beautiful, rich and famous, but celebrities are human too, and that means they're just as prone to getting sick as the rest of us. And just like us, some celebs even live with chronic conditions that can take a toll on their day-to-day lives. But eczema – also referred to as dermatitis – is a common dry skin condition. Symptoms include dry, itchy, red and scaly skin. In more extreme cases, the skin can crust and bleed. According to the National Eczema Association, 1 in 10 individuals will develop eczema in their lifetime. And given these statistics, it’s hardly a surprise there are a few celebrities out there who have eczema too.
The Duchess of Cambridge, Kate Middleton, 37, suffered from eczema in her teens. Kate was bullied heavily whilst attending Downe House girls’ boarding school, according to the Duchess’s friend Jessica Hay. According Hay, Middleton’s bullies made fun of her eczema. ‘It didn’t help that she was so tall and self-conscious about her eczema,’ Hay told CelebNow. Studies have shown children with moderate and extreme atopic dermatitis are more likely to suffer from conditions like anxiety and low self-esteem, which has a knock-on effect on their school work and ability to make friends.
Although Brad Pitt, 55, has not spoken about the issue himself, his co-star Cate Blanchett disclosed that Pitt was suffering from eczema during filming of The Curious Case of Benjamin Button. In an interview with Scotland’s Daily Record, the actress said, ‘We went through three weeks of make-up tests and he was covered in eczema from it all.’ Blanchett sweetly loaned Pitt her skin cream to deal with the dermatitis, that had developed due to the use of prosthetic makeup worn during filming. Prosthetic make-up isn’t the hugest concern for us non-Hollywood folk, nevertheless, what is a concern, is how makeup can trigger eczema flair up. Unless makeup brushes are constantly washed (let’s be real, they’re not), they become a breeding ground for bacteria. This can lead to clogged pores and irritated sensitive skin.
Adele, 31, stated that her eczema flared up when she became a new mom. During a press conference in 2013 after her Golden Globe win for Best Original Song for the Bond film Sykfall, the singer said: ‘I am exhausted. That’s how [motherhood] changed me. I have eczema from boiling bottles.’ Research carried out by the BMJ (formerly known as the British Medical Journal) has revealed that contact dermatitis has the potential to have ‘detrimental’ impact and in the worst case scenarios can even threaten some sufferers ability to work.