When will McDonald's ever learn to stick to what it's good at? Everybody knows that McDonald's food isn't all that good for you. We find it hard to believe that anybody goes there seeking a healthy, nutritious meal as part of a balanced diet. They want something quick and easy, or they're looking for a treat or cheat meal. Nobody ever asked McDonald's to get involved in the 'healthy food' market, and they've been punished every time they tried.
The McWrap was a conscious effort by McDonald's to serve something they thought millennials would love - low calorie wraps with trendy ingredients like Quinoa. They were right that millennials do enjoy food like that - but they buy it from places other than McDonald's. After launching McWraps with a huge amount of promotion and hype, McDonald's quietly scrapped them in 2016 when they failed to sell.