We can't help but feel a little sorry for this young man. We don't know who took the picture, or why, but he's all alone in the world. He looks a little sad about it, and he's probably wondering where his friends are. By asking James to enhance his social life, he thought he might get a cool image which shows him being the life and soul of the party.
Sadly for him, the life and soul of the party upped sticks and left town a long time ago. Go to any social gathering now, and you'll find more people staring at their smartphone screens than you will interacting with each other. He's been given the standard 21st-century social life, but he doesn't look any more pleased about it. Maybe it's because he doesn't have his own phone?