The language that young people use is a little confusing to anybody who's over 30. Only a few short years ago, to be 'woken' just meant to be roused from a state of slumber. Now, someone who is 'woke' considers themselves to be more aware of the 'true' nature of the world than the average person. They'll have a favorite list of conspiracy theories, and they won't be shy about giving you all the details of them if they ever meet you in person.
The boy in this picture looks like he's had a big day. He's half-asleep, and it probably wasn't the best time for someone to take a picture of him. He wants to be awake. Because Fridman is up to date with slang he's decided to wake him up a different way; he's introduced him to the Jesse Ventura show 'Conspiracy Theory.' Now his eyes are open wide - and they may never close again!